The global dried fruits market 2025 is entering a dynamic phase, presenting both positive and negative trends that exporters and brands need to be aware of. Rising consumer interest in healthy snacks and plant-based lifestyles, combined with increasing international demand, is shaping this lucrative industry. Brands like Mehrvan Fruits are leveraging these trends to expand their presence in global markets.
| Region | Market Share | Consumption Features |
|---|---|---|
| Europe | 29.5% | High demand for organic snacks, frequent daily consumption |
| Asia-Pacific | Fastest growth | Expanding market in China & India, trend toward plant-based diets |
| North America | Mature market | High consumption in packaged foods & snacks |
| Middle East | Developing | Traditional consumption of dates & raisins, strong export potential |
- Health Awareness: Consumers increasingly prefer natural, additive-free, and fiber-rich snacks.
- Plant-Based & Vegan Trend: Dried fruits are ideal for vegetarians and health-conscious buyers.
- Rising Income: In developing countries, more consumers are purchasing premium dried fruits.
- Product Innovation: Brands introduce new flavors, creative packaging, and unique blends to attract attention.
- Food Industry Integration: Dried fruits are incorporated in granola, chocolate, baked goods, salads, and beverages.
- E-commerce Expansion: Online stores and apps are driving more sales.
- Direct-to-Consumer (D2C) Models: Strengthen customer loyalty and brand recognition.
- Professional Packaging: Durable, visually appealing, and recyclable packaging is key to international success.
- B2B Platforms Growth: Export via platforms like Alibaba, Tradeling, and Faire is expanding rapidly.
| Product | Market Share | Popularity Reasons |
|---|---|---|
| Dates | 45.1% | Traditional energy snack, cultural significance |
| Raisins | High | Widely used in desserts and as snacks |
| Dried Apricots | Growing | Mild taste, suitable for children & athletes |
| Figs | Stable | High fiber, popular in Europe & Middle East |
| Cranberries | Emerging | Used in salads and diet foods |
| Berries | Niche | Preferred in health-focused markets |
| Step | Key Action | Tip |
|---|---|---|
| Product Selection | Focus on high-demand dried fruits | Ensure natural quality & taste |
| Packaging | Durable, attractive, recyclable | Multi-language labeling |
| Certifications | Obtain HACCP & ISO for export | Mandatory for European markets |
| Pricing | Competitive & profitable | Research target market |
| Marketing | Multi-language, SEO-focused content | Leverage social media |
| Distribution | Choose B2B platforms & agents | Consider shipping & customs costs |
Is the dried fruit market saturated in 2025?
No, rising demand for healthy snacks leaves room for new brands.
Top importing countries?
Germany, China, India, UAE, USA.
Does packaging matter?
Yes, strong packaging is crucial for global success.
Are organic products more successful?
In many markets, yes, with higher demand & prices.
How can Iranian brands compete?
By focusing on quality, packaging, storytelling, and direct customer connections.
- Increased demand for mixed products like dried fruits with chocolate, spices, or nuts.
- Smart packaging with freshness tracking and digital nutrition info.
- Brands sharing production stories gain trust.
- Online platforms emphasize SEO, UX, and multilingual content for competitive advantage.
